Ivan Kalungi Clausen

THOUGHTFUL WORK • REAL CONNECTIONS • LASTING IMPACT

Product Development & Strategic Guidance for Non-Technical Founders

Helping Founders Shape Ideas into Impact—With Precision, Purpose, and Lasting Results.

How I can help you

Solution Design (From Vision to Blueprint)

Whether you're starting with a big idea or a blank page, I’ll help you shape a clear and actionable product roadmap. Together, we’ll define user stories, feature lists, and technical requirements, laying the foundation for a product that’s both practical and impactful.

Idea Validation & Market Fit Analysis

Not every idea is ready to take off—that’s where I come in. Through real-world insights, competitive analysis, and targeted user feedback, I help you stress-test your concept before you build. Together, we’ll refine your idea to ensure it aligns with market needs and sets you up for success.

Launch Strategy

Bringing your product to life is just the beginning. I’ll craft a tailored go-to-market strategy that connects your product with the right audience, ensuring your launch isn’t just smooth but sets the stage for long-term success.

Product Scaling & Continuous Improvement

Your product’s real potential lies in how it grows. I’ll guide you through scaling with data-driven insights, feature iteration, and strategic roadmaps designed to keep your product evolving and creating impact long after launch.

Why Ivan?

I bring clarity and structure to every project, ensuring your ideas are turned into actionable plans that deliver real results.

I simplify development with well-organized documentation and workflows, saving you time and maximizing resources.

You’re always in the loop with open, honest communication and transparent project management.

Every product I work on is designed to reflect your unique goals and vision—no one-size-fits-all approach here.

With clear requirements and a step-by-step plan, I eliminate confusion and keep your project moving forward smoothly.

I stay involved post-launch, using data-driven insights to refine and grow your product over time.

From market entry to user engagement, I focus on creating strong, scalable foundations for growth.

Your product is built with care, ensuring it’s secure, reliable, and designed to stand the test of time.

"I've had the pleasure of working with Ivan in Marina for the last 2.5 years and we have always had a strong product / design partnership. He understands the importance of business goals, user experience and technical requirements and prioritises and manages work for the team excellently. He encourages autonomy but also gives direction when needed and always has time to answer questions or clarify something. He always has a calm outlook and is a strong leader whilst always respecting and considering each discipline in the team."

Elaine Kinsella

Design & User Experience Lead

"Ivan's support goes way beyond the technical part. Of course he helped me with the website creation, digital marketing and even brought me extra clients ! But the real value of Ivan's guidance lays on his passion to bring the most out of your project. He believes in it, even when all you can see is obstacles. His infinite patience, emotional support and devotion brought me from employee to business founder. And for this, I'll never thank him enough."

Justine Hareng

Clinical psychologist & Founder

When we launched the beta version of Vibe.Space, I invited Ivan to be one of our first users to test it out and provide feedback. His insights truly stood out—he has a sharp eye for detail, especially when it comes to usability and user experience. Ivan was also incredibly supportive throughout the process, asking thoughtful questions that helped us accelerate our public launch. We're grateful for his valuable input!

Trie Lecao

Tech Entrepreneur & Podcaster

Ivan has been an invaluable part of my team, someone I trust wholeheartedly to handle any task I send his way. He’s genuinely coachable and incredibly approachable—qualities that make him a natural fit for collaborative, growth-focused environments.Ivan is the kind of person who’s always looking to learn and grow, which has helped him thrive in his role as a scrum master/product manager in a fast-paced early-stage start-up. He keeps our team aligned, fosters open communication, and ensures we’re meeting our objectives effectively. His understanding of agile principles, combined with his reliability and strong work ethic, allows him to make a real impact every day.I’d honestly be hard-pressed to imagine my team without him. Any organization would be lucky to have someone as dedicated, adaptable, and capable as Ivan. He’ll be a fantastic addition wherever he goes.

Clare Higgins

Founder & Chief Product Officer

Download my free “Blueprint to Building Apps Right” and discover an easier path to launching your Website, SaaS or app successfully.

FAQs

How long does it take to bring my product idea to life?

Timelines vary depending on complexity, but my modular, project-based approach ensures we move efficiently, focusing on key milestones. Most projects take 6-12 weeks from concept to execution.

How long does it take to document and define my product requirements?

Typically, 1-2 weeks. I work closely with you to create clear, actionable requirements that serve as the foundation for development, ensuring we get it right from the start.

What’s your process?

It’s simple: Learn, Strategize, Create. I dive deep into understanding your goals, craft a thoughtful plan, and guide your product through to execution—always with clarity, collaboration, and results in mind.
Do you want to know more?

How much does it cost?

Costs depend on scope, but my modular approach ensures you only pay for what you need. Typical projects range from $3,000 to $15,000, depending on complexity. For startups with limited budgets, I’m open to exploring equity-based partnerships or hybrid models that work for both of us. Let’s chat and find the best fit for your goals!

Do you offer ongoing support after launch?

Yes, I stay engaged post-launch to refine and grow your product with data-driven updates and strategic scaling to meet evolving needs.

How do i help non-technical founders avoid costly mistakes?

By providing clear roadmaps, actionable strategies, and thoughtful insights, I help you sidestep common pitfalls and focus on what truly matters—building a product that works.